Rusty

Teaching a Way of Life.

We worked in the strategic planning and the creativity of the account in order to approach the young people to the brand. Maintaining the massive and popular profile that distinguishes Rusty, but repositioning it with the “coolness factor” that seeks to have internationally.

Developing the “Teaching a Way of Life” conecept inside which we framed all the actions, underpinning it with a life style. We supported and generated learning workshops with figures such as Pablo Arnoteli from Marama (surfer) and Juan Miguel Bonner (big rider).